Florence Central Market Food & Wine Tour with Eating Europe

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3h
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€94.00
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Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditional Lampredotto sandwich, aged balsamic vinegar and muc...

Is this experience for you?

You love authentic local food and flavors
You appreciate wine culture and local traditions
You're looking for a unique experience in Florence
You want to go beyond typical tourist attractions

Tour Highlights

Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food tra...
Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditi...
Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a privat...
Experience this one-of-a-kind Florence market food tour, where tradition and taste come together.

Full Description

Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, a proper Italian coffee, traditional Lampredotto sandwich, aged balsamic vinegar and much more.

Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy your drinks like an Italian, savor an authentic gelato and learn how to differentiate it from the fake stuff!

Experience this one-of-a-kind Florence market food tour, where tradition and taste come together. Trust us, your taste buds will thank you.
€94.00
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What's Included

Included

  • Local English-speaking guide
  • Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tuscan wines
  • Meet the local families who help keep Tuscan culinary traditions alive
  • ‘Food & the City’ Insider Tips
  • Explore the San Lorenzo market: 9 food tastings and 6 drink, including local wines
  • Unearth the Medici Family legacy, learning about their profound influence

Not Included

  • Gratuities / Tips for the guide
  • Hotel pick-up and drop-off
  • Extra drinks

Important Information

  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Service animals allowed
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • Suitable for all physical fitness levels
  • This activity requires a minimum of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed.
  • Children under 4 years old do not need a ticket and can join the tour for free. However, food is not included. Paid tickets with food included are available for ages 4 and up.
  • Please note that the tastings mentioned are a selection of the delicious foods we often feature. Both offerings and tour stops may vary by day or season, but you're sure to enjoy a delightful array of local flavors!
  • Have dietary requirements? Simply email us or add a note at booking, and we’ll do our best to accommodate vegetarians, gluten-free guests or other dietary needs where we can. For guest safety, this experience isn’t suitable for those with severe or life-threatening food allergies to ingredients found on the tour, and the company cannot take responsibility for any food allergies or intolerances.

Itinerary

1 Take a look at the impressive San Lorenzo Church, one of Florence’s...

Take a look at the impressive San Lorenzo Church, one of Florence’s oldest and most important churches, deeply tied to the Medici family. Inside, there's the Medici Chapels, home to Michelangelo’s sculptures and the opulent Chapel of the Princes.

2 Enjoy freshly made cantucci, known as biscotti, paired with their perfect Tuscan match: Vin Santo, a naturally sweet white wine. A classic local ritual and a delicious taste of tradition.

Duration: 15 minutes

3 The San Lorenzo Outdoor Leather Market is one of Florence’s liveliest open-air...

The San Lorenzo Outdoor Leather Market is one of Florence’s liveliest open-air markets. Wander among colorful stalls selling Italian leather goods, scarves, and souvenirs while enjoying the vibrant energy of the historic district.

4 The Central Market is a 19th-century iron-and-glass landmark celebrating Florence’s food culture, with traditional food stalls downstairs, and a food hall upstairs.

5 Meet Marco, a market legend selling Tuscan cheeses and cured meats for...

Meet Marco, a market legend selling Tuscan cheeses and cured meats for 40 years. Discover his famous pecorino window with 46 varieties and taste local favorites. Don’t be surprised if truffle cheese follows you home!

Duration: 20 minutes

6 The Le Lame stand, inside the Central Market, is run by the...

The Le Lame stand, inside the Central Market, is run by the same family for generations, and it brings daily treasures from the Tuscan hills, including olive oils, vinegars, wines, liqueurs, and traditional flavours. Try a variety of this organic products!

Duration: 25 minutes

7 To feel the true Florentine spirit, stop at Bar del Mercato, where vendors gather for coffee, wine, and gossip. Mingle with locals and enjoy one of Florence’s best coffees.

Duration: 20 minutes

8 Discover true Florentine street food with the legendary Bambi family. Taste lampredotto...

Discover true Florentine street food with the legendary Bambi family. Taste lampredotto made with a century-old recipe, and try Tuscan meatballs, all paired with a glass of Sangiovese wine for the full local experience.

Duration: 25 minutes

9 Step into this historic wine shop, run by three generations of sommeliers...

Step into this historic wine shop, run by three generations of sommeliers since 1944. Browse 2,500 labels and enjoy two wines from the family’s own farm, paired with a main course brought from the Market.

Duration: 25 minutes

10 Learn how to spot real artisanal gelato at this gelateria, discovering the importance of color, texture, and temperature. Taste two flavors, including their signature creations.

Duration: 15 minutes

📍 Meeting Point

Starting Point

Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag.

End Point

Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag.

Frequently Asked Questions

This tour has a specific cancellation policy. We recommend checking the terms at the time of booking to understand the refund conditions.

You will receive your confirmation via email immediately after booking. Viator sends your voucher as soon as payment is completed.

The expected duration is approximately 3 hours. We recommend arriving at least 10-15 minutes before the departure time.

The tour price includes:

  • Local English-speaking guide
  • Taste the best delicacies like truffle olive oil, truffle cheese, balsamic vinegar and Tuscan wines
  • Meet the local families who help keep Tuscan culinary traditions alive
  • ‘Food & the City’ Insider Tips
  • Explore the San Lorenzo market: 9 food tastings and 6 drink, including local wines

...and more

The starting point is: Your guide will be waiting for you near the rounded bench, and wearing our purple Eating Europe bag.. We recommend using Google Maps to easily reach the meeting location.

We recommend bringing comfortable shoes, water, sunscreen, and a camera. Check the tour's additional information for any specific requirements.

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Rated 5.0/5 by 259 verified travelers
€94.00 /person